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CASE STUDY SAVILE HOTELS.
Savile Hotels is a successful example of the development of a hotel marketing brand for a client in China.
Our client in China required a British-themed brand with flexibility that would work in major cities and urban areas across China to enable the expansion of their hotel management contract business.
Six Degrees Consultancy, working with partners across West Yorkshire and the North of England and with advice from the Confucius Business Institute at the University of Leeds, specifically created the Savile Hotels marketing brand for the client's exclusive use in the internal hotel market in China.
This client group has now successfully developed over 80 hotels and apartments across China, utilising this brand.
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